Attention Real-estate Agents
North AL Social is here to help Real-estate Agents Stand Out More.
Using Social Media for Real Estate
It may not seem like the right channel to use for your industry, but using social media for real estate has various benefits. Most significantly, there are more than 3.78 billion social media users globally, and the average person spends close to 2 ½ hours using social media every single day. So, statistically speaking, your audience is already on social media — why not meet them where they already are?
Second, social media also offers targeted advertising options tailored to audiences in specific locations — isn’t that just what realtors look for?
Lastly, having a social media presence helps you build brand awareness and generate trust with your audience. They may not be ready to make a purchase yet or even reach out to begin a conversion, but if they see you’re consistently active on your platforms, or they come across one of your advertisements, they may make a mental note of what you offer and come back to you when they’re prepared to begin their process.
Facebook for Realtors
Facebook is an excellent tool for real estate professionals. It offers various high-quality options: targeted ads for local listings, Facebook messenger for conversations with clients, and the ability to share multiple forms of multimedia: images, videos, and even live video.
Instagram for Realtors
On Instagram, Realtors can create a business account and include contact CTA buttons so those who land on your profile can send you a message on the platform, an email about a property image they saw that intrigued them, or other personalized options.
The platform is great for sharing high-quality image content, and the image below is an example of a new property announcement.
Share customer testimonials and success stories.
All platforms are a great place to share customer testimonials, helping you use user-generated content to establish legitimacy and credibility with your audience. The Facebook post below is an example of a client testimonial.
Property photos.
Property photos are a must for realtors on social media, especially on Instagram and Facebook. You can give clients a sneak peek of what to expect from the property and entice them to reach out to you to learn more through a virtual or in-person tour.
If you're looking for more supporting information, the statistics below will further emphasize the importance of using social media for real estate.
Real Estate Social Media Statistics
- In 2020, 44% of real estate agents generated the most clients via social media, only topped by referrals.
- 82% of agents plan to improve their social media presence to grow their business in 2021.
- The National Association of Realtors 2021 Realtor Technology survey found that 53% of respondents say that social media is one of the most valuable technology tools they use.
- 74% of realtors use Facebook for professional purposes.
- Clubhouse, a social media app that prioritizes audio, has real estate conversation clubs with over 50k followers.
At the end of the day, your followers may prove themselves to be your strongest property advocates.
If you take the time to create a social media presence that includes high-quality photos of the properties you sell, you interact with clients, and you follow a consistent schedule, you’ll likely find yourself generating new clients and closing on more homes.
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