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North AL Social Marketing Blog

Why a Facebook Page is Not a Substitute for a Website

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When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake.


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7 Signs You Need a New Website for Your Business

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Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers)  if you're not consistently modernizing your website.


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Why DIY Site Builders are Bad for Small Businesses

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Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.

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8 Things Every Small Business Website Needs

Things every small business website needs

If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.


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7 Reasons Why Small Business Websites Are Vital

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A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.


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Website Traffic Stats Explained

Website traffic stats

There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.


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Does Google care about your Facebook Page?

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This week we’re going to address whether Google cares about your business’s social media profiles, including the ones on Facebook, Instagram, X, and Pinterest.


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Effective SEO Techniques to Drive Organic Traffic

Effective SEO Techniques to Drive Organic Traffic
Person Calling North AL Social for SEO Services in Cullman AL. https://northalsocial.com/search-engine-optimization-seo

SEO, also referred to as search engine optimization, is one of the fastest developing digital marketing strategies.

It’s important to remember that, while important, SEO does little to nurture potential customers as they move along the sales funnel. SEO, also referred to as search engine optimization, is one of the fastest developing digital marketing strategies.

It’s important to remember that, while important, SEO does little to nurture potential customers as they move along the sales funnel.

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Ensuring Your Pages Are Optimized for Mobile Devices

Mobile devices are the most widely used internet devices and their popularity is growing significantly.

So, make sure you optimize your webpages for mobile devices. Because by 2025, 75% of the world population are expected to use just their smartphones to access the internet.

It’s easy for people to browse the internet from their mobile devices. Don’t you feel today that everyone is glued to their smartphone?

This is great for your brand, because our love for mobile devices makes it easy for your existing and prospective customers to access your site.

According to Statista, over 50% of the global web traffic comes from mobile devices. This percentage is even higher in some countries. For instance, over 65% of web traffic in Asia comes from mobile devices.

Therefore, if you haven’t optimized your content and your website entirely, you’re losing a lot of traffic.


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How and Where to Use Keywords for Maximum Results
 

How and where to use Keywords for Maximum Results. North AL Social.
North AL Social Talks about Keywords for results.

If you don’t know how to use keywords for SEO, then you’re losing revenue.

Research shows that 95% of searchers only look at the first page of search results. And 50% of the clicks on that page go to the first three results.

This means that using keywords incorrectly will seriously hurt your business. This is because you’ll miss out on tremendous opportunities of getting organic traffic when people click through your site from a list of search results.

Less organic traffic translates to fewer leads and sales. Your business can’t afford this!



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How to Conduct Keyword Research

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Keyword research isn’t about finding high volume search terms, link building, and ranking for those search terms. It’s the backbone of a good SEO campaign.

If you do it right, this essential SEO activity can help rank your pages for more search terms and ultimately get you more traffic.

Keywords are like a compass for SEO campaigns because they tell you where to go and whether you’re making progress.

Proper keyword research can help you figure out your thoughts and ideas, and the needs of your target audience. This is because keyword research gives you huge insights into what potential customers are searching for, and the exact words or phrases they use.



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Optimizing for Featured Snippets 

Optimizing for Featured Snippets North AL Social Content Optimizing.
Five Tips for Optimizing Your Content for Featured Snippets North AL Social

It’s becoming difficult to build referral traffic from Google. This is because competition has become tougher and Google’s algorithms keep changing.

So, how can you adapt?

Google has always been optimizing its search algorithm. And they always focus on improving the user experience – making it easier for users to find what they’re looking for and avoiding spammy, low-quality results.

To make it easier for users to find what they need quickly, search engines are now placing a huge emphasis on featured snippets. Thus, you need to know how to get your content to appear in them.


According to HubSpot research, content with a featured snippet gets a two times higher click-through rate.



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Using keywords in your content

Using Keywords in Your Content  North AL Social
North AL Social Using Keywords in Your Content

Using keywords in your content is an important way to get search engines to deliver your content to their customers: the searchers. Keywords help your audience find your content. But you should create content first for real humans – especially your ideal audience, and secondly, for the search engines.


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Tips for Producing High-Quality Content

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Content creation is like building a portfolio. It’s a long-term investment in building your brand, creating a community, improving awareness, and boosting longer sales cycles.  Many entrepreneurs don’t focus on creating high-quality content because they’re after quick wins. However, creating quality content is the most effective way to promote a brand.


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10 Ways to Get More Leads with Online Marketing
 

10 Ways to Get More Leads with Online Marketing
You already know that you need a way to capture leads on your website. You can do that using software like forms from AWeber.com, or use landing page software such as LeadPages.net. But what exactly do you need to do to get more leads with online marketing once you have that set up?
You already know that you need a way to capture leads on your website. You can do that using software like forms from AWeber.com, or use landing page software such as LeadPages.net. But what exactly do you need to do to get more leads with online marketing once you have that set up?

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Unlock the Power of Digital Marketing in Cullman, AL with North AL Social

 

Digital Marketing Cullman Alabama
Digital Marketing on a table. North AL Social
Are you ready to elevate your business’s online presence and attract more local customers? In today’s digital-first world, establishing a strong online footprint is essential for any business aiming to thrive in Cullman, Alabama. With the right digital marketing strategies, local businesses can connect more effectively with their target audience, increase visibility, and drive sales. North AL Social specializes in helping Cullman businesses unlock this potential through innovative, tailored digital marketing solutions. Whether you're a small startup or an established company looking to expand your reach, harnessing the power of digital marketing can transform your operations and growth trajectory.

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From Zero to Search Hero: A Practical SEO Guide for SMEs
 

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Boost your business! This guide unlocks effective seo for sme. Learn local SEO, content, and tools to dominate search.


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More Than Just a Menu: Top Restaurant Website Designs That Get Reservations

Top Restaurant Website Designs North AL Social
Website Layout Restaurant by North AL Social
Get more reservations! Master Website design for restaurants to attract diners, showcase your menu, and boost online orders. Design your success.


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Beyond the Pixel: Expert Web Design for Cullman Businesses

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Unlock growth for your business with expert web design Cullman AL. Attract local customers, build credibility, and boost your online presence.



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Cracking the Code: Your Guide to Small Business SEO Success

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Unlock local success with our small business seo marketing guide. Drive traffic, optimize GBP, and gain a competitive edge today!



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Small Business, Big Website: How to Get Affordable Web Design Without Compromise

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Unlock growth with affordable web design services. Get a professional small business website without compromise. Learn how.



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Bootcamp to Billions: Mastering Small Business Marketing in Alabama

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Master Small business marketing Alabama! Learn essential strategies, local SEO, social media, & resources to grow your business.



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Don't Break the Bank: Top Affordable Website Design Solutions

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Discover affordable website design packages to get your small business online. Build a professional presence without breaking the bank!



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No Strings Attached: Explore Free Website Design Demos Today

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Explore a Free website design demo today! Test layouts, features & responsiveness risk-free before you commit to your perfect site.



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Interesting in seeing how your new website can look? Contact us today to request your FREE no-obligation design demo.
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